E-COURSE/TELECLASS DESCRIPTIONS



HOW TO GET YOUR NAME OUT THERE: $29.00
A five-session course which covers the general principles of marketing, including determination of audience/customer, defining benefits and message; setting up three types of support; determining the profit center, e.g., selling services, products, knowledge; off-line marketing; on on-line marketing: web site development, search engines, writing (e-zines, articles, e-books), mailing lists, affiliates, chatrooms, newsgroups and bulletin boards.

FINANCIAL SUCCESS WITH SEMINARS: $29.00
Welcome to a $44 billion a year business, according to Training Magazine. $10 to 20 billion of those dollars are for personal growth. This ten-week e-course covers the basics of the seminar business and explains how to own your own. Topics include general information about the training business, personal criteria, seminar topics, audience, design of programs, promotions, sites/locations, logistics, profit centers, and delivery.

PROFIT FROM YOUR PASSION: $29.00
This five-session course is about helping people find their passion or purpose in life and earning money from that passion. Readers’ passions are uncovered through questions about the their past, present, and future. The inventory questions are used to illicit what is or has been most meaningful to their lives. Accompanying the questions are mini training sessions on the importance of “thoughts,” “believing in oneself,” “attitude,” and how they affect one’s search. Success qualities such as clarity of goal, sense of purpose, passion/persistence, etc. are covered as are Success Factors: People Skills, Enthusiasm, Attitude/Logic, and Responsibility. Techniques such as self coaching and mind mapping are used to help people reach beyond their conscious thinking. In a review of the answers to the questions, readers see the influence of other people on their lives, the importance of the activities they have done--good and bad, the significance of places, values, skills, experience, and their talents/abilities.

THE SECRET SHOPPER: $29.00
The saying “The customer is always right” is not meant to be taken literally. The literal translation is “The customers must be made to feel as if they are right--even if they are not.” This is the challenge and hopefully this five-day course will help address that challenge.