THE SECRET SHOPPER


Based on the Attitude Workshop, this two-day, two hours each, program for retail businesses has sales personnel going into other businesses and using a checklist to evaluate sales personnel from other similar stores. Through this experiential method of learning, sales personnel can better understand the impact they have on customers each day. This is a method to make employees feel special and, at the same time, instruct them in the basics of human nature, which translates into the “bottom line” for the employer.

POTENTIAL AUDIENCE: Retailers of every kind/Chambers of Commerce

In every town, in every city within the United States, there are retailers of some type--shoes, cameras, dresses, Housewares, food, etc.--and their livelihood depends on customers, preferably repeat customers. But do customers come back. If not, why?

An interesting study done many years ago concerning why people change their place of business may surprise you.

1% died
3% moved
4 & 7% had a relationship with someone in the company
9% prices
14% inferior merchandise
62%
ATTITUDE OF SOMEONE IN THE COMPANY

Isn’t that amazing? 62% of customers change their place of business because of how they were treated by someone in that store, someone who had a negative attitude.

Similar studies have been done in recent years, and essentially the same results are found. People place a high priority on how they are treated. How often have you been annoyed with an employee of a department store or retail store which you frequent? Bad attitude loses customers.

There are times, however, when an employee is not aware of how he or she is coming across to a customer. Now, with this program, you have a tool to help that employee and all of their coworkers to have an experiential learning situation where they can find out for themselves what works and what does not work.

Obviously, employers want customers to return. Do their employees care? Store want to be known for service--are they? How many employers receive complaints about their customers?

A happy employee translates into a happy customer. First, however, the employee has to WANT to have a positive attitude. With this program, you can show them how.

The primary advantages of this program are
•You can get customers happily returning to a store.
•You can develop satisfied employees
•You can help a retailer reap higher profits through satisfied customers who return again and again.
•You can help turn retail stores in more serene working environments.

PRICE FOR ALL ATTITUDE/ NONVERBAL COMMUNICATION PROGRAMS, INCLUDING SAMPLE TIPS BOOKLETS: $149.00 CLICK